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2016’s Best: Domino Wows with Minimal Brand Packaging

2016’s Best: Domino Wows with Minimal Brand Packaging

Imprint Marketing Group
Update: Dec 29, 2016
For some, Domino is their go-to pizza place. For others, Domino is simply another pizza stop. No matter what your opinion is of Domino, you must admit their new ...
How to Build Better Relationships with Content Marketing

How to Build Better Relationships with Content Marketing

Imprint Marketing Group
Update: Dec 22, 2016
Content marketing is about enhancing your user’s experience. As we discuss content marketing, it would be beneficial to talk about how to do it to the best ...

Should I Print in CMYK or Pantone (PMS)?

Imprint Marketing Group
Update: Dec 15, 2016
Quality prints are important, especially if you just payed for a new logo design or custom graphics. Printing in colour can be exhausting when you are presented with a number of options that you do not understand. We want to give you an introduction to CMYK and PMS to help you decide which is best for your print projec
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Godiva's Creative Packaging Design Makes Regifting Cool

Imprint Marketing Group
Update: Dec 13, 2016
It's our favourite time of the year – the time of giving and we think Godiva just make regifting…cool? Yes, cool! This holiday don’t might be ...
Betterwith is Canada’s Most Beautiful Ice Cream

Betterwith is Canada’s Most Beautiful Ice Cream

Imprint Marketing Group
Update: Dec 9, 2016
When you think of luxury ice cream what comes to mind? Haagen Dazs? Magnum? A new player has come to town and she is gorgeous! Betterwith is a new Canadian ice cream ...
5 Tips to Improve Your Brand’s Video Marketing Strategy

5 Tips to Improve Your Brand’s Video Marketing Strategy

Imprint Marketing Group
Update: Dec 8, 2016
Statistics predict that in 2017, 74% of all internet traffic will be video This has lead to 93% of marketers to use video as a means of branding. It is not without ...
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Amazon Go’s Disruptive Technology Cancels Grocery Checkouts

Imprint Marketing Group
Update: Dec 7, 2016
If you haven’t heard yet, Amazon has created a “Just Walk Out shopping experience” in its new brick and mortar store Amazon Go. What does this ...
Content Marketing, Content Strategy and Inbound Marketing - Why Are They Important?

Content Marketing, Content Strategy and Inbound Marketing - Why Are They Important?

Imprint Marketing Group
Update: Dec 5, 2016
Get acquainted with Inbound Marketing, Content Marketing and Content Strategy because they are going to help you build stronger relationships with your audience. ...
The Secret to Increasing Your Facebook Return on Interest

The Secret to Increasing Your Facebook Return on Interest

Imprint Marketing Group
Update: Dec 2, 2016
In our previous post we outlined the landscape of Facebook and how it uses an algorithm, formerly known as EdgeRank, to effortlessly update the News Feed with content ...
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SickKids Wows with Innovative Web Design in Life Unpaused Campaign

Imprint Marketing Group
Update: Nov 23, 2016
Recently shortlisted by the Media Innovation Awards, the Life Unpaused campaign is one that we cannot stop talking about at Imprint Marketing Group. The custom web ...
Overcoming Overused Stock Images

Overcoming Overused Stock Images

Imprint Marketing Group
Update: Nov 10, 2016
With a huge library of photos and a refined search engine, stock image sites are the ideal resource for high quality images for your website or marketing. But ...
Marketing in the Age of Facebook Algorithms

Marketing in the Age of Facebook Algorithms

Imprint Marketing Group
Update: Nov 10, 2016
If you advertise your business on Facebook and are finding it hard to reach the kind of audience you used to, or want to, don’t worry – you aren’t ...
Authentic User Interaction is Key to Originality

Authentic User Interaction is Key to Originality

Imprint Marketing Group
Update: Nov 10, 2016
A new paradigm is emerging among some of the leaders in the industry: to place the consumer first by being transparent. Revolutionary isn’t it? While on ...